PROJECTS
Data Analytics Project: Customer Segmentation
In this project, I utilized clustering techniques to perform customer segmentation for a retail business. By analyzing the purchasing behavior of customers, I was able to identify distinct customer groups with similar characteristics, which ultimately helped the business in targeted marketing strategies and product recommendations.
Data Visualization Project
This project involved the visualization of market trends using various data visualization tools and techniques. I created interactive dashboards to present key market insights and trends, enabling stakeholders to make informed decisions based on the visualized data.
Statistical Predictive Modelling
Using predictive analytics, I developed a model for sales forecasting that helped a business predict future sales volumes with high accuracy. This involved analyzing historical sales data, identifying relevant factors influencing sales, and building a predictive model to forecast sales performance.
Machine Learning Project: Sentiment Analysis
In this project, I applied machine learning algorithms to perform sentiment analysis on customer reviews and feedback. The goal was to understand customer sentiment towards products and services, which assisted the business in enhancing customer experience and satisfaction.